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Privacy policy

Privacy Policy

Last updated: 12 October 2026

Who We Are

JEWEL OASIS LLC, trading as Northlane Auto, is the controller of personal information processed for operating our online store at https://northlaneauto.com.

Business address:
6280 Sawmill Rd
Dublin, OH 43017
United States

Privacy enquiries: support@northlaneauto.com
Telephone: +1 479-848-3847

Information We Collect

Depending on how you use our store, we collect:

  • Contact information, such as your name, email address, telephone number and delivery or billing address.

  • Order information, including products purchased, order value, transaction references, delivery status and return history.

  • Payment-related information, such as payment status and limited details supplied by payment providers. Full payment credentials are handled through the relevant checkout and payment services.

  • Customer service communications, including information and photographs you choose to send.

  • Account information if you create an account.

  • Technical information, such as IP address, browser, device information and website activity.

  • Cookie preferences and information collected through permitted cookies or similar technologies.

We receive information directly from you and from service providers involved in payment, delivery, website hosting and measurement.

Why We Use Information

We use personal information for the following purposes and legal bases:

Orders and customer service — performance of a contract:
To process payments, fulfil orders, arrange delivery, manage returns and respond to enquiries relating to your purchase.

Business records and legal requirements — legal obligation:
To maintain records required by applicable tax, accounting and consumer laws, and respond to valid legal requests.

Security and administration — legitimate interests:
To protect the website, prevent fraud, investigate problems and manage legal claims. We consider the impact on individuals and do not rely on this basis where their rights override our interests.

Optional analytics and advertising tracking — consent:
Where required, we obtain consent before enabling Google Analytics or Google Ads technologies that store or access information on your device or use it for advertising measurement or personalisation.

Where we ask for consent, you can withdraw it without affecting processing that was lawful before withdrawal.

Google Analytics and Google Ads

We use Google Analytics to understand website use and Google Ads to promote our products and measure advertising performance.

Depending on your consent choices and the enabled features, these services may process online identifiers, device information, page interactions and conversion events.

Google may process information outside the UK and may act as a separate controller for certain activities under its own terms.

You can learn more at:
https://policies.google.com/privacy

Declining optional tracking does not prevent you from placing an order.

Marketing Messages

We do not currently send promotional email or SMS campaigns.

We send communications needed to manage purchases, such as order confirmations, delivery updates and responses to customer service enquiries.

If we introduce promotional messaging, we will provide any required notice, obtain consent where necessary and offer an unsubscribe method.

Who Receives Information

We share relevant information with:

  • Shopify, which provides our ecommerce platform.

  • Payment providers that process transactions.

  • Warehouse, fulfilment and delivery providers.

  • Google for enabled analytics and advertising services, subject to applicable consent choices.

  • IT, security and customer service providers supporting our operations.

  • Professional advisers or authorities where reasonably necessary or legally required.

We limit disclosure to information relevant to the service or purpose. Some providers process information under their own privacy notices.

Shopify’s privacy information is available at:
https://www.shopify.com/legal/privacy

International Processing

Our business is based in the United States, and some service providers process information in the United States or other countries outside the UK.

Where a restricted international transfer occurs, we use an applicable legal mechanism, such as UK adequacy regulations or approved contractual safeguards, with additional measures where required.

You can contact us for information about the safeguards relevant to your data.

How Long We Keep Information

We retain information only as long as reasonably necessary for its purpose.

Retention depends on the type of record, applicable tax and accounting obligations, unresolved orders or disputes, fraud prevention needs and relevant legal claim periods.

When information is no longer needed, we delete or anonymise it. Cookie and tracking retention also depends on the relevant technology and configured settings.

Your Rights

Depending on the circumstances, you may have the right to:

  • Access your personal information.

  • Correct inaccurate or incomplete information.

  • Request deletion.

  • Restrict processing.

  • Receive certain information in a portable format.

  • Object to processing based on legitimate interests.

  • Withdraw consent.

  • Object to direct marketing at any time.

Some rights are subject to legal exceptions. We may need proportionate information to verify your identity.

To make a request, email support@northlaneauto.com. We normally respond within one month. If a lawful extension is necessary, we will explain why.

You may also complain to the UK Information Commissioner’s Office:
https://ico.org.uk/make-a-complaint/

Automated Decisions

We do not use solely automated decision-making to make decisions about you that produce legal or similarly significant effects without applicable safeguards.

Payment and security providers may carry out their own fraud checks under their terms. Contact us if you need help with an order affected by a security check.

Information Required for Orders

We need certain contact, payment and delivery information to complete a purchase. If you do not provide it, we may be unable to fulfil your order.

Optional analytics and advertising consent is not a condition of purchasing.

Security

We use reasonable technical and organisational measures to protect personal information. No online service can guarantee absolute security.

Please do not send complete payment card details by email.

Children

Our store is intended for adult shoppers and is not directed at children. Contact us if you believe a child has provided personal information that should be removed.

Policy Updates

We may update this policy as our services or legal obligations change. The revised date will appear above, and we will provide further notice where required.